The Story
The Inspiration
1836-1929
Charles Goodnight
Charles Goodnight, The Father of the Texas Panhandle, is a colorful and pivotal character of the American West story. Charles Goodnight’s energy, zealous drive and grit informed the man who epitomizes the spirit of the American West. This brand celebrates and shares that legacy with the next generation of trailblazers. His legacy endures.
- Led the creation of one of the most important cattle trails in the Southwest, The Goodnight-Loving Trail
- The first Panhandle rancher to build fences of barbed wire
- Invented the prototype for the modern-day chuckwagon
- Successfully preserved a herd of native plains bison, which is said to survive to this day in both Caprock Canyons State Park and Yellowstone National Park
THE FOUNDER
Bill Foley
A seasoned and successful entrepreneur, and the Great Great Nephew of Charles Goodnight, Bill has created prosperous enterprises built on integrity, vision, and his love for family. In tribute to his family legacy, Bill is expanding into the spirits category with the same drive and ambition as Charles Goodnight.
- Built a renowned wine business through Foley Family Wines, which has an incredibly unique and diverse portfolio of wineries located throughout the most preeminent winegrowing regions of the world
- A trailblazer in the sports & entertainment industry as owner of the 2022-2023 NHL Stanley Cup winning Vegas Golden Knights, and Black Knight Sports & Entertainment
- A savvy businessman in the real estate services and specialty finance industries, where he is Executive Chairman for Fidelity National Inc., a Fortune 500 company
The land
texas
There is a different spirit to Texas.
The dramatic landscapes, the history of pioneering and living off the land, the mindset of ambition and drive converge here. No wonder legends, like everything else, grow bigger in the Lone Star state.
There is also a different spirit in Texas.
Bourbon from this land of extremes stands apart. The blistering heat and cold winters fluctuate in temperature more than other areas. This means more of the maturing whiskey is absorbed and expelled from the charred oak barrels – resulting in a darker, heartier and more intense flavor. In fact, 4 times more Texas Whiskey is lost to “Angel’s Share” than a whiskey aged in Scotland. Further concentrating the sweetness, spiciness and big oak notes.
This unique aging process, when combined with locally sourced water and corn, means Charles Goodnight Whiskey is not just distilled in Texas… it is Texas, distilled.
The bourbon
Charles Goodnight Straight Bourbon Whiskey is made from Texas-grown corn and water sourced from deep local underground aquifers. The mash bill is packed with rye – 36% to be exact – for a peppery spice to complement the sweetness of the corn.
